Jacob Archer’s chill-out, make-you-want-to-have-a-glass-of-wine-and-put-your-feet-up music is the first of its kind to be released under the 90210 Records label and it is sure to be a hit as Archer is able to please the masses.

“Jacob’s professionalism and talent continues to impress me as he shines as an extremely multifaceted musician who makes hit-quality production and composition look easy,” says 90210 Records Founder Jacci Deal. “Archer is unlimited as a musician and entertainer. He can compose every genre of music from easy listening and rock/alternative to R & B/ hip hop, techno and so much more. He is clearly a potential musical legend.” Archer has also impressed fellow artists who have sought him out for his very versatile talent. He has played electric and acoustic guitar with new age recording artist Ryan Farish. He has also worked with 90210’s R&B/ hip-hop recoding artist Ebonee Arielle. “You’ll Be Sorry” has original beats and musical arrangements composed and produced by Archer and will be first released as a single and later included in Arielle’s debut album.

As for Archer’s Urban Rain ? He describes it as “very instrumental. I use several layers of different synths - bass, percussion, piano…”
The album’s title track, “Urban Rain,” massages the mind with a mellow piano rhythm and laid-back acoustic melody. “I composed the song and pictured myself looking out a window and watching the rain gently come down upon the city” Archer says. “It’s a relieving scene, like the city is being washed clean of all its busy activities so it can take it on again the next day. I decided to name my album after the title track because all my songs are essentially this way. It’s something you can listen to after a hard day’s work; to have some down time for yourself and relax before you have to wake up and go back to work again. Archer plays all the instruments in his music and is a true musician by all means.

Archer’s pitch-perfect ear and sharp engineering skills keeps his music sounding crystal clear and has only enhanced his unique sound. Listen closely to songs such as “K-2” and “Birds of Paradise” and you will hear digital sounds that seem to mimic nature’s natural sounds such as wind and birdsong. The music, composed by Archer in his West Hollywood home studio, is a mix of virtual instruments and his actual playing on the piano, drums and guitar. The intricate sounding melodies and carefully placed bass lines evoke just the right mood combination of reinvigoration and calmness. “A lot of people say that my music is very soothing and relaxing. It’s probably something that you’ll find at a spa,” Archer says.

More than likely you have already heard Archer’s compositions. Songs such as "Message," "Journey Into the Unknown," "Birds of Paradise," and "Beyond the Horizon" – all from URBAN RAIN – have been playing on The Weather Channel’s Local on the 8’s program since November of last year for people all over the world to hear.

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