SHI 360 is anything but your typical hip hop artist. Spreading unity and awareness through his music and tours worldwide, he has set himself apart as a compelling voice unafraid to challenge the mainstream media’s oftentimes distorted messages. Many of his songs emphasize a bold social and political message. Going by the credo “Don’t be afraid to think,” SHI 360 combines deft rhymes and fresh, genre-shifting beats. His diverse sounds stem from childhood exposure to diverse music genres by various artists.

Recognized as one of the first ground-breaking Middle East hip hop artists, Haifa born, Montreal raised, SHI 360 debuted as a conscious MC in the late 90's in Canada, drawing both underground and commercial appeal. Starting off as an independent artist, his first album “Chapters” set him apart as a unique voice in the Montreal hip hop scene. Known as a pioneer for his impact on Israel’s hip hop movement, releasing Israel’s first mixtape, leading the DJ hip hop scene and co-hosting Tel Aviv Radio’s Hip Hop Show “The Lab.” Further to his collaborations, his popularity rose, selling platinum records and hit singles. SHI 360 quickly became a household name, launching his own record label while producing and managing several artists. Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply.