Natalac (Pronounced: [nadiˈlak]) / Nat, both his stage names (born Sheldon Martinez Davis on August 25, 1974, in Jacksonville, Florida, USA) he is an American rapper, singer, executive producer, CEO / Founder of Columbia, S.C.-based Natalac Express, and Columbia, S.C. & Jacksonville, Fl.-based Natalac Records. In addition to the late night commercial success of Pimp of the City, Nat is most notable for his hit singles "Step Daddy (Superman Papie)" and "Fire in Florida" and for achieving success as a Duval County rapper. Nat most notable hit is Pimp of the City.

His first commercial CD release saw some success in Florida, and the single "Fire in Florida" a song about voter dissinfrindgement (from the album Do Whacha No U Shud) caught the attention of the NAACP "Get Your Vote On" tour for the 2000 U.S. Presidential Election between then-U.S. Vice President Al Gore and then-Texas Governor George W. Bush. In March 2003, he returned with his second album, Bare Truth (again through Natalac Records) which was a poor seller. The poor sales of the album were attributed to his single "Step Daddy" released in March coincided with another "Step Daddy" release creating confusion. His next album, Hidden Adjenda (2005), generated impressive sales with the hit single "Pimp of the City". His next album The Answers (2010), Spawned the single "Money Girl feat. Blackhillbillie". His Next release is a Best of Natalac (2011), a collection of music from his decade and half long career also, in (2011) he released South Carolina Exposed : The Best of South Carolina (feat. Dj Prince Ice) on Natalac Records. In (2012) he featured on COAST 2 COAST MIXTAPE VOL. 183 HOSTED BY: Wyclef Jean, with artists Young Jeezy, Mary J. Blige, Natalac, Nelly, Lloyd Banks, Rich Kidd, Gunplay (rapper), Kendrick Lamar & Wiz Khalifa, COAST 2 COAST MIXTAPE VOL. 224 HOSTED BY: Kendrick Lamar, with artists T.I., Andre 3000, Natalac, Big Boi, 2 Chainz, Ludacris, COAST 2 COAST MIXTAPE VOL. 225 HOSTED BY: Yo Gotti, with artists 2 Chainz, Natalac, Rose Gold, Pacman. TBA (2013) Album "A Pimp Named Slickback, That's Natalac".
He is currently signed to Natalac Records his own label. He has "appeared" in the movie Stargate filmed in Arizona. Also Natalac's "Pimp of the City" likeness was used as the pimp character "A Pimp Named Slickback" on the Adult Swim's "The Boondocks", voiced over by Katt Williams. Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply.