In an industry that puts great store behind status and reputation, Bobby and IZ Avila are remarkably humble and unassuming. It’s almost hard to believe that the two young California natives have contributed music to albums by some of today’s hottest artists. Bobby’s and IZ’s resume reads like a “who’s who” in the music industry: Usher, Janet Jackson; Aretha Franklin, Mariah Carey, Yolanda Adams, Mya, and Toni Braxton among others. While producing and writing for other artists has allowed Bobby and IZ to reach a new level within the competitive world of music, they’re not content to rest on their laurels. Instead, they have immersed themselves in an artform that allows the free expression of their boundless creativity. Now, the Avila Brothers are fully prepared to show the world another dimension of their artistry with the release of their first album The Mood: Soundsational. The album is an expansive musical excursion into the many diverse aspects of these multi-talented brothers’ skills, from soulful vocalizing to cutting-edge production. Ask Bobby and IZ how they describe what they’ve created with The Mood: Soundsational, and almost in unison they respond, “It’s real musicians creating timeless music.” That the album, which is to be released on their own label ABX Records, should cover such a diversity of music is no surprise given the pair’s influences – everyone from Stevie Wonder, Donny Hathaway and Prince to A Tribe Called Quest, The Pharcyde and Public Enemy with Steely Dan and James Taylor in there somewhere! For the Avila Brothers, The Mood: Soundsational is “a launching pad for our label ABX Records as well as an opportunity for us to be free creatively. We want to be a ‘face’ with a name. Sure, we’re producers and we’ll continue to work with other artists but doing this album is like our investment in ourselves and that’s the best investment you can make.”
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