Born in Montevideo, Once11 aka Ignacio Platas has never stood still for a second. He was an active member of the infamous Brooklyn Williamsburg scene ('90-'93). In 91, after building environments at Keep refrigerated, (the legendary and brilliantly original illegal underground Williamsburg club), he co-founded Lalalandia Entertainment Research Corporation, whose large scale fountains, omnisensorial environments and pneumatic installations have been written about in the New York Times and Wall Street Journal, as well as Domus Magazine. Lalalandia made many of the most memorable Brooklyn warehouse after- hours environments of that period.


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