Imagine stepping inside a new wave, discotheque arcade, where the boombox shocks, the disco ball drops, and the kick drum keeps the time.

If “past is prologue” and the future is in bionics, SO IT GOES is now and tomorrow.

This past September 2006, SO IT GOES released its first full-length record – HISTORIONICS – on its independent label Now Here This Records. The tracks were produced and recorded at Flowers Studio in Minneapolis. Local creator Ed Ackerson — pointman of the Susstones electronic collective — worked the controls to capture the sonic energy unique to SO IT GOES.

Characterized by up-tempo rhythms, new wave bass grooves, alluring melodies, and provocative lyrics, HISTORIONICS is a complete record of eleven noticeably distinct tracks that bounce, flow, push and pull.

SO IT GOES has signed on with Vitriol Independent Promotions, (Muse, Tapes ‘n Tapes, Badly Drawn Boy), for national radio push. As of late October, HISTORIONICS is charting as a top-five add to dozens of stations across the United States. SO IT GOES is playing locally and plans to hit the road in support of HISTORIONICS in 2007.

SO IT GOES was founded in late 2003 when brothers and singer-songwriters, Adam Payson and Travis Arthur, shared ideas during an impromptu jam session in Payson’s basement. Since then, Payson has committed professional suicide by cutting loose from his downtown lawyer job, and Arthur likewise his city-planning ambitions, to focus on music pursuits in another type of fray.

Joined by drummer Micah Thor and bassist Brian Gruidl, SO IT GOES has quickly gone from opening act at the Quest’s Ascot Room for Immad Wasif’s Alaska!, to playing First Avenue’s main room; vote-getter in the Minneapolis City Pages’ “Picked to Click” and a live performance on NBC’s Twin City affiliate, KARE 11 TV.


Adam: Vocals, Guitar & Synth
Travis: Vocals, Guitar
Micah: Drums & Percussion
Brian: Bass
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