The Persuader is Jesper Dahlbäck, a Swedish Dance, House/Techno artist who releases records on SVEK records, as well as many other labels. His masterpiece on SVEK is the album "Stockholm". Other names he uses is Sunday Brunch (with Sebastian Ahrenberg), and DK7. Collaboration-partners include Tiga, Thomas Krome, John Dahlbäck, Adam Beyer, Stephan Grieder, Cari Lekebusch and Jean-Louis Huhta. Jesper Dahlbäck has received several awards from the Swedish music industry for his excellent productions on his own and others records (including Plumphouse Records headed by Sebastian Ingrosso).
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