Stoner rock band Beef Supreme hails from the desert southwest United States. Drawing from influences such as Black Sabbath, stoner metal bands Queens of the Stone Age and The Sword, doom rock outfit Sleep, and progressive metal titans Tool, Beef Supreme has crafted a sound that is equal parts grinding sludge and classic metal.

Playing together since 2007, guitarist and vocalist Niki BelGrande, drummer Lou Chalupa, and bassist Macho Grande are veterans of various local metal scenes and bands. Beef Supreme is the trio’s most ambitious musical endeavor to date. However, what really sets Beef Supreme apart from the teeming masses is something not normally associated with stoner metal: their marketing plan. “The standard model for rock bands, what they tell you to do, is play out locally and build a following, and then grow from there,” explains BelGrande. “That’s bullshit, that doesn’t work anymore. Local scenes are a racket, and regional touring is fun, but it’s completely unsustainable from a business point of view.” The future, she says, is the internet. Beef Supreme offers free downloads of all of their music, sells merchandise online, and makes heavy use of social media to connect with their fans.

Beef Supreme is:
Niki BelGrande: Guitars, Vocals
Lou Chalupa: Drums
Macho Grande: Bass
Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply.